Brandless was born while contemplating the thought process behind brand names. The brand with a satirical ideology behind its identity ventured with aesthetics and quality as its core values. Aanchal Mittal, the founder and creative director for the brand chose to create products that reflected minimalistic design and quality of product while seamlessly blending with aesthetics. Brandless as a brand is old school in its beliefs and does not promote fast fashion as a way of keeping pace with the constantly changing fashion trends.
A rule breaker since inception, Brandless aims at making a statement with accessories for both men and women. Each product is bespoke and handcrafted with detailing and luxury at its core. Brandless is a blend of old school charisma and natural grace of the street. The defined shapes, genuine leather, and colour palette lend a refreshing edge to monochromatic life. Brandless believes in finding beauty in the imperfections and rawness of the natural leather.
Aanchal Mittal, the founder and creative director for the brand chose to create products that reflected minimalistic design and quality of product while seamlessly blending with aesthetics. She is a NIFT, Delhi alumnae and completed her graduation in Leather Design. She has worked with export and design house which helped her develop a keen eye for details which eventually led to Brandless in 2014.